Local Marketing: What Is WordPress And Why Is It Important For Your Local Business?
What Is WordPress And Why Is It Important For Your Small Business Marketing?
Most people know WordPress as ‘blogging software’, but it’s so much more than that. Technically, it’s called a ‘Content Management System’ (CMS). Until only a few years ago, such systems were the preserve of large companies as they were so expensive. But as WordPress is open source, it’s free!
At this stage, it’s worth pointing out that there are two versions of WordPress: WordPress.com and WordPress.org. WordPress.com is a hosted blogging system, similar to Google’s Blogger. You can be up and running with a blog in minutes on this system. But it’s with the software at WordPress.org where the magic begins.
The WordPress.org software has to be hosted on your own server and you’ll need to buy a domain name as well. That’s not much of an advantage you might think. But you’d be wrong. Having your own domain and hosting gives you control over your site. Nobody can suddenly decide to take it down – except you!
If your hosting ( for example, Hostgator) has C-Panel, then setting up a WordPress website using the Fantastico De Luxe feature is a doddle. The standard installation doesn’t look very interesting, but it’s easy to make it look special by installing a ‘theme’. Google ‘Free WordPress Themes’ and find a theme you like. Download it to your computer and then easily upload it to your WordPress blog.
A word of warning, though. Most themes usually have a link on the bottom. If it’s to the designer’s website then there’s usually no problem. However, sometimes the link is to adult material, so check it out. It’s so easy to change themes, that you can always find another one.
If you want your theme to be a bit different, you can buy a theme. Again, a Google search will provide you with galleries full of paid themes. Alternatively, you could buy a theme that you can alter to suit like OptimizePress or JVPress.
Then add ‘fairy dust’, otherwise known as ‘plugins’. These are small programs that integrate into WordPress, turning it into an amazingly versatile platform. Many of them are free. For example, the ‘All In One SEO‘ and ‘Google XML Sitemaps’ free plugins will help your website’s search engine optimisation – in other words, they make it easier for search engines like Google, Yahoo and Bing to find your website.
Other plugins can do things like turn your WordPress website into a membership site. Membership sites are great for creating recurring streams of income for your small business.
So if you want to market your small business as cost-effectively as possible, you can’t do without WordPress
If you don’t have the time to learn how to set up a WordPress website, then contact us at Sonanti Local Marketing